Ethical Exercise Lab (CIC) is a not-for-profit organisation and social enterprise advocating for ethically informed coaching practice and education across the fitness industry.

We explore how power, culture and lived experience shape training environments, and how practitioners can work with greater care, integrity and clarity.

Lifting the conversation around ethical research and practice

What does ethical practice look like in real-life training environments?

How do we support practitioners and clients to navigate complex, embodied experiences with care and integrity?

How might we challenge current gaps in education, research and practice?

The fitness industry excels at focusing on how bodies move, but not always at understanding the whole story of the individual.